Melbourne designer Toni Maticevski’s designs have finally hit the Paris catwalk.
Maticevski, considered one of Australia’s most creative and successful designers, felt the timing was right to stage his first runway show in the city. And although he showed regularly at New York Fashion Week between 2006 and 2010, Paris was always the end game.
“I think everyone dreams about it and I’ve definitely had it on the cards for a long time,” Maticevski told The Australian.
While he shows his work in a showroom in the city three times a year, his international sales and support have grown to the point where he felt a show at the beginning of the haute couture fashion week would elevate and explain the brand further.
“The focus has been to build a strong business foundation. We’ve had a lot of support from international media and stylists and we’ve secured really strong retail accounts. Rather than show (on the catwalk) and hope for business, we thought let’s do business then consider doing a show,” he said. “Our buyers will really get to see how the brand looks on the body in real life. Sometimes clothes on a rack can be uninspiring.”
The off-schedule show will feature Maticevski’s latest resort collection. He says this collection contains many of his signatures, which include sculptural silhouettes and a sports-couture sensibility, while also acknowledging a style and clientele who is “a bit tougher”.
“She’s got a job, she’s on the run — it’s about having clothes that are practical as well as stylish,” he said.
While most consider his work to be occasion wear, Maticevski says he increasingly enjoys the crossover between these pieces and daywear.
“(Customers are) swapping it back with a T-shirt or some other object in their wardrobe for day. I like that idea of giving a bit of formality or polish to day looks rather than stripping back and toning down (the collection pieces).”
While this is Maticevski’s first show in Paris, he has been in contact with the governing body of French fashion, the Chambre Syndicale, about future involvement on official schedules in the ready-to-wear realm.
“It’s just about proper timing and positioning. But the main aim is to boost the experience for my clients and customers and media that support it to give a different perspective of the brand,” he said.Read more at:marieprom
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